I was invited this week to the launch of the new Danone product, Danio.
This latest addition to the Danone line is a pot of the most deliciously naughty tasting yoghurt (both low and no fat varieties) which hides a layer of fruit compote.
After my first spoonful I thought this can’t possibly be healthy; it was way too tasty!
The yoghurt reminds me of the Greek variety which was mentioned in Danone’s original pitch, I believe. Unfortunately in January they received smacked wrists for referring to it as such. They fell foul of an EU diktat and had to drop the words from their packaging. This was a shame because it is a great description of the consistency and flavour.
In the base of the pot is a fruit compote; I had the blueberry version. I must admit I found it too sweet for my taste however compared to the competition it is still earns its healthy status and it may make it more appealing to children.
The company is pitching this as a great option for pre and post exercise (the gorgeous Louis Smith was in attendance to emphasise the point). They are targeting men who are an untapped market; apparently they aren’t great consumers of yoghurt.
However when Nigel Denby dietician and TV personality gave us the nutritional low down, it became apparent that this product had a significant degree of versatility and would have a wider appeal.
Nigel highlighted that the high protein content, meant it would also be great for breakfast, snacking and on the run. To get the same hefty 12 gms of protein in each pot, he pointed out the common choices were bacon sandwiches, 2 granola bars or a cappuccino. These are pretty unhealthy options in terms of fat, sugar,calories or all three!
I’m not easily swayed by advertising but having reviewed this product, I must say I think it earns its healthy eating spurs.
Yes I would prefer for there to be less sugar but the overall calorie content is low. It is well balanced nutritionally speaking with the added benefit of being higher in protein; great for energy, blood sugar management and dieting. It also stands up well as a lunch box addition, substantial snack and there are no artificial additives; always a plus as far as I am concerned. So, I’m prepared to overlook the sweetness which is my only real criticism.
Healthy eating is as much about convenience and enjoyment as it is about nutritional benefits. So does this product tick all those boxes?
On balance, I think it does.